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  • Writer's pictureRachel Stewart

3 Ways a Website Can Help You Sell a House (or Anything!)

Depending on what circles you run in (and who you follow on Linkedin) you might've heard that the first step to being a successful sales person is bringing in numbers - more people means more customers. Funnel, funnel, funnel, right?

Well - half right. You want the RIGHT people, the people that are interested in buying what you are selling! If the people who come into contact with you do not have the ability, interest or resources to buy what you're selling, then you'll never be able to convert any sales.

This is where the ever popular concept of niche comes in. If you don't know your niche, stop now and do some reading and thinking on what niche means and what your product's target buyer is looking for.

Target Audience

With all the technology and marketing out there, it's pretty easy to run your own ads and hone in on your target yourself. A great way to get started is with google ads. Google makes it easy so that with a few clicks you can get your website seen by hundreds if not thousands of people in your target audience.

Modern Feel

How many times have you walked into a home or place of business and your first thought is "hello 90s". Unlike renovating a home, a website is easy to update and bring into the modern decade. A fully responsive, sleek website holds people's interest longer and pique's reader's curiosity. Making a good first impression and holding a reader's interest are two main drivers of sales.

If you're unsure of how to bring your current website into the modern era, let us help you with a website audit!

Creative Content

A website is a blank canvas where you have full control over the content that is displayed. You can write short snappy posts about your product or property or you can write pages upon pages of descriptions of every paint chip and design element. With the right platform, you can post unlimited pictures of what you're trying to sell. As HGTV says, pictures sell homes . The flexibility and content you can get from a website is unparalleled in traditional materials such as flyers and business cards. You are limited only by what you can come up with!

If you're ready to sell more homes - or more whatever! and you don't know where to start with your product website, let us know. We can help!

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